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Marketing actvities Pekárek ltd. - Dental care centre
 Bouček, Jakub ; Procházková, Markéta (advisor) ; Pekárek, Michal (referee)
Bachelor thesis is written about marketing activities in dental medical center. Theoretical part is keen on describing basic marketing tools such as marketing mix or SWOT analysis, which can be used in this field. Practical part of thesis deals with individual tools and how they are used in houses of dental care for children and family. In conclusion are added recommendations and other opportunities of ways where the company can be heading
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